Cultural
Insides

About

( TFA )

Culture driven Fandom

© 2026

(01)

( Connecting the Dots )

© 2026

(01)

( Connecting the Dots )

Trends, observations and perspectives from inside culture. Our experts share what they see, know and think, for free, giving you a glimpse into the cultural intelligence we bring to brands.
Trends, observations and perspectives from inside culture. Our experts share what they see, know and think, for free, giving you a glimpse into the cultural intelligence we bring to brands.
Trends, observations and perspectives from inside culture. Our experts share what they see, know and think, for free, giving you a glimpse into the cultural intelligence we bring to brands.

01

Culture as Strategy

See what others miss. We stay close to the behaviours, communities, tensions and signals shaping culture. That gives us a deeper understanding of where a brand can credibly play, and a strategic point of view rooted in how people actually think and behave.

01

Culture as Strategy

See what others miss. We stay close to the behaviours, communities, tensions and signals shaping culture. That gives us a deeper understanding of where a brand can credibly play, and a strategic point of view rooted in how people actually think and behave.

02

Cultural Creative

See what others miss by staying close to the behaviours, communities, tensions and signals shaping culture. This cultural understanding reveals where a brand can credibly play, giving us a strategic point of view rooted in how people actually think, behave and connect.

02

Cultural Creative

See what others miss by staying close to the behaviours, communities, tensions and signals shaping culture. This cultural understanding reveals where a brand can credibly play, giving us a strategic point of view rooted in how people actually think, behave and connect.

03

Cultural Activation

Put it where culture moves by connecting brands with the media, creators, communities and platforms that shape it. We turn cultural relevance into participation, helping brands build the kind of engagement that grows into genuine fandom.

03

Cultural Activation

Put it where culture moves by connecting brands with the media, creators, communities and platforms that shape it. We turn cultural relevance into participation, helping brands build the kind of engagement that grows into genuine fandom.

(02)

(Awards)

© 2026

(02)

(Awards)

3x

Cannes Lions

Grand Prix

2018 & 2022

3x

Cannes Lions

Grand Prix

6x

New York Festivals

Gold & Silver

2023

6x

New York Festivals

Gold & Silver

8×

London Intl. Awards

Gold & Silver

2023

8×

London Intl. Awards

Gold & Silver

5x

Epica Awards

Gold & Silver

2024

5x

Epica Awards

Gold & Silver

5x

The Drum Awards

Campaign of the Year

2022

5x

The Drum Awards

Campaign of the Year

9x

Eurobest

Grand Prix & Gold

2019 & 2023

9x

Eurobest

Grand Prix & Gold

3x

Clio Awards

Grand Prix & Gold

2022

3x

Clio Awards

Grand Prix & Gold

11x

D&AD

Wood & Graphite Pencil

2018 - 2024

11x

D&AD

Wood & Graphite Pencil

8x

The One Show

Best of Discipline Pencil

2019 - 2023

8x

The One Show

Best of Discipline Pencil