Strategy
Thought Leadership & Tech Innovation
Global partnership between PwC and TED exploring how AI is transforming business, science, art, and society. We led strategy, visual identity, and film production, bringing PwC’s expertise to life through TED’s storytelling.
(Challenge)
AI is often discussed in abstract or hype-driven terms. PwC needed to showcase its leadership in real-world AI implementation without feeling overly corporate. The challenge was uniting two global powerhouses, PwC and TED, under a single, culturally resonant visual and narrative framework that engages both business leaders and the global public.
(Strategic Approach)
We built the strategic foundation and visual identity for Intelligence Unbound, centering the narrative on practical human progress. Grounding complex AI topics, from creative engineering to early cancer detection, in documentary filmmaking, we translated high-level tech into compelling visual stories. The identity seamlessly connected PwC’s authoritative perspective with TED’s signature idea-led aesthetic across digital, film, and live touchpoints.
(Results)
Turned an enterprise partnership into a captivating global media platform. By framing AI through real-world application, the collaboration placed PwC at the center of the global AI conversation, establishing a scalable ecosystem spanning film, digital content, and thought leadership.
